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Engineering Amazing - The Lexus Fashion Workshop
We challenged four of fashion's most innovative minds—Eddie Borgo, Alejandro Ingelmo, John Patrick and Moss Lipow—to recycle the Lexus CT Hybrid into a wearable works of art. What they come up with is nothing short of amazing.Published 1 month ago
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h is preservation
A designer uses only sustainable materials to make furniture that lasts.
This is the power of action.
While other luxury carmakers are still talking about building hybrids, Lexus has four hybrid models on the road already (RX 400h, GS 450h, LS 600h L, and the HS 250h). The 'h' badge on the back of these vehicles represents Lexus' belief that technology can make anything possible.
To put this idea of 'action' into practice, we recently engaged the Current TV community. They expressed the Lexus Hybrid philosophy using their own, unique point-of-view. The effort drew hundreds of VCAM submissions (viewer created ad messages), and we would like to share some of our favorites. The top four will run on-air, on the Current network, and the producers will receive a cash prize.Published 1 year ago
