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BMW Films

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BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW.

Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.

Note: BMW Blog are currently running a series of articles reviewing each of these iconic films. Follow the link below to find out more.

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  • The Hire - Hostage

    BMW Films - Season 2 - Episode 1 Strarring Clive Owen Directed by John Woo The Driver is hired by the FBI to help defuse a hostage situation. A disgruntled employee has kidnapped a CEO and has hidden her, demanding $5,088,042. The Driver delivers the money, writing the sum on his hand as instructed by the hostage taker. After he is told that he holds the life of a person in his hand, he is ordered to burn the money. As he complies, the federal agents break in and attempt to subdue the man, who shoots himself in the head before he reveals where the woman is hidden. The Driver then tries to find the hostage before she drowns in the trunk of a sinking car. As a twist, the kidnapped woman is revealed to be the hostage taker's lover. She coldly taunts the dying man in the hospital. * with Maury Chaykin and Kathryn Morris * Directed by John Woo * Featured the BMW Z4 Comments

    Published 7 months ago

    By CCW0708

  • The Hire - Star

    BMW Films - Season 1 - Episode 4 Starring Clive Owen and Maddona Directed by Guy Ritche The Driver is chosen by a spoiled and shallow celebrity to drive her to a venue. Unbeknownst to her, her manager has actually hired the Driver to teach the celebrity a lesson. Pretending to escape her pursuing bodyguards, the Driver recklessly drives through the city, tossing the hapless celebrity all around the backseat. They arrive at the venue, where she is thrown out of the car and photographed by paparazzi in an embarrassing end on the red carpet. * with Madonna * Directed by Guy Ritchie * Featured the BMW M5 Comments

    Published 7 months ago

    By CCW0708

  • The Hire - Chosen

    BMW Films - Season 1- Episode 2 Starring Clive Owen Directed By Ang Lee The Driver protects a holy Asian child that was brought to America by boat. The child gives the Driver a gift but says that he is not supposed to open it yet. After being pursued by many armed assassins, and being grazed in the ear, he delivers the boy to another holy man. The Boy however signals silently to the Driver that the man is not actually a monk, indicated by his footwear. The Driver defeats the impostor holy man and rescues the boy. As he leaves the Driver opens the gift which is revealed to be a Hulk bandage for his bleeding ear. * Directed by Ang Lee * Featured the BMW 5 Series Comments

    Published 7 months ago

    By CCW0708

  • The Hire - Ambush

    BMW Films - Season 1 - Episode 1 Starring Clive Owen Directed by John Frankenheimer While escorting an elderly man to an undisclosed location, The Driver is confronted by a van full of armed men and is warned that the old man has stolen a large amount of diamonds. The old man claims to have swallowed the diamonds and that the men will likely cut him open to retrieve them. The Driver decides at the last minute to help him, participating in a car chase and shootout with the van. The Driver eventually evades his pursuers and watches their destruction. He then delivers the old man to a town nearby and asks the merchant if he did indeed swallowed the diamonds. The client merely chuckles and walks away. The Driver then leaves. * with Tomas Milian * Directed by John Frankenheimer * Featured the BMW 7 Series Comments

    Published 7 months ago

    By CCW0708

  • The Hire - Beat the Devil

    Directed by Tony Scott. ©2010 BMW of North America, LLC. The Driver drag-races the Devil, in order to earn James Brown his soul. * with James Brown, Gary Oldman, Danny Trejo and Marilyn Manson * Directed by Tony Scott * Featured the BMW Z4 Comments

    Published 7 months ago

    By europeanautosource

  • The Hire - Ticker

    Directed by Joe Carnahan. ©2010 BMW of North America, LLC. The Driver drives a wounded diplomat, who carries a mysterious briefcase, while under helicopter attack. During the attack the briefcase is struck by a bullet, causing a display on it to begin counting down, and it to leak an unknown fluid from the bullet hole. The Driver manages to destroy his pursuers, but refuses to proceed without knowing the contents of the damaged briefcase. It is revealed that the diplomat guards a human heart for a peacekeeper, whose life is needed for the continued freedom of the people. The case is delivered, and the tyrant is forced to give up his attempt to take the country by force. The Driver leaves for another mission. * with Don Cheadle * cameos by Ray Liotta, F. Murray Abraham, Robert Patrick, Clifton Powell and Dennis Haysbert as US agents. * Directed by Joe Carnahan * Featured the BMW Z4 Comments

    Published 7 months ago

    By europeanautosource

  • The Hire - Powder Keg

    The Hire was a series of eight short films produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles. The Driver is drafted by the UN to rescue a wounded war photographer named Harvey Jacobs from out of hostile territory. While they are leaving Jacobs tells the Driver about the horrors he saw as a photographer, but he regrets his inability to help war victims. Jacobs answers the driver curiosity about why he is a photographer by saying how his mother taught him to see. He gives the Driver the film needed for a New York Times story and also his dog tags to give to his mother. When they reach the border, they are confronted by a guard who begins to draw arms as Jacobs begins taking pictures, trying to get himself killed. The Driver drives through a hail of gunfire to the border, but finds Jacobs killed by a bullet through the seat. The Driver arrives in America to visit Jacobs' mother and share the news of him winning the Pulitzer prize and hand over the dog tags, only to discover that she is blind. Director: Alejandro González Iñárritu Feature Car: BMW X5 Comments

    Published 9 months ago

    By LUCASLITTLEWOOD

  • The Hire - The Follow

    The Hire was a series of eight short films produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles. The Driver is hired by a nervous movie manager to spy on a paranoid actor's wife. During his tailing of the wife, the Driver describes the right way to tail someone. As he follows her he begins to fear what he might learn of her apparently tragic life. He discovers the wife is fleeing the country and returning to her mother's, and that she's been given a black eye, likely by her husband. He returns the money for the job, refusing to tell where the wife is, and drives off telling the manager never to call him again. Director: Wong Kar-Wai Feature Cars: BMW 3 Series, BMW Z3 Roadster Comments

    Published 9 months ago

    By LUCASLITTLEWOOD