They say..
BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW.
Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.
Note: BMW Blog are currently running a series of articles reviewing each of these iconic films. Follow the link below to find out more.
We recommend..
If you're new to this series of BMW Films then start by watching these:
How to show your support..
Visit the website: http://www.bmwusa.com/Standard/Content/Uniquely/TVAndNewMedia/BMWFilms.aspx
Visit the website: http://en.wikipedia.org/wiki/The_Hire
Visit the website: http://www.bmwblog.com/2010/02/08/bmw-films-revisited/
BMW Films
Videos in this channel
This is the discussion feed for the BMW Films channel, powered by the Facebook commenting platform. You can share comments back to Facebook by clicking "Post to Facebook", which will then be posted to your wall and visible to your friends on Facebook. Any replies you post will then appear here on SkiddPlayer and regardless of where a comment is made, it will appear in both places.
If you represent a brand with a Facebook page, then when you opt to comment as a Page, the conversation will be integrated into your Facebook page and synchronised with your subsequent posts on this SkiddPlayer channel.
If you'd like to enquire about becoming a moderator of a SkiddPlayer channel, then reach out to us via the contact form below.
