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The Falken Tire brand, a subsidiary of Sumitomo Rubber Industries, launched in its native country of Japan in 1983 and was introduced to the North American market two years later.
At its inception, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, over two and a half decades later, Falken continues to focus on UHP (Ultra High Performance) products and utilizing professional motorsports racing to further develop and improve passenger vehicle products for worldwide distribution.
Falkens current products range from the track inspired and enthusiast targeted Azenis series to the maximum performance and luxury sport FK452. The award winning all-season performance Ziex ZE912 provides sure footed grip in any weather condition while the S/TZ04 encompasses cutting edge styling and ultra plus fitments for todays light truck and SUVs.
Considered a marketing maverick in many regards, Falken Tire prides itself on its in house branding and creative capabilities. Housing a fully staffed advertising department and motorsports team allows Falken Tire to fully maximize exposure on internally operated American Le Mans and Professional Drifting programs.
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If you're new to Falken Tyres' videos then start by watching these:
2009 Formula D Round 1 - Long Beach
Falken Tire Unveils Factory ALMS Team at Long Beach
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Visit the website: http://www.falkentire.com/Motorsports
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2009 Formula D Round 1 - Long Beach
2009 Formula D Round 1 - Long Beach
falkentire.com Music: Beyond Paranoia by Jon Dal LONG BEACH, CA The inaugural event in the 2009 Formula Drift season began on the famed street course of Long Beach where Team Falken faced a very competitive field of works drivers and privateers and successfully qualified eight cars in the top 32 tandem competition, a new component to Formula D this season. This is the 4th year Formula Drift has competed on the tough track that was previously the domain of open wheel racing. However, the increasing popularity of drifting, especially in Southern California, has prompted its addition to the track for a dedicated weekend. It also was the perfect location for Team Falken to debut its new team which consists of veteran member Vaughn Gittin, Jr., driving his brand new 2010 Ford Mustang; Daijiro Yoshihara in his Discount Tire Lexus IS350; Tyler mcquarrie with his Nissan 350Z Convertible; Calvin Wan, competing in a Nissan S15 Silvia; and Darren mcnamara, returning in his Sears Auto Center Saturn Sky. Considering four out of our five team vehicles are completely new builds to our team, we had a very successful first showing, declared Nick Fousekis, Senior Consumer Marketing Manager, Falken Tire. This accomplishment truly is a testament to our drivers skill, our vehicle builders capabilities, the Azenis rt615s performance and Falkens dedication to the sport of drifting. After the final session, overall standings had Gittin, Jr., tied for 6th; mcnamara stood in 10th; Yoshihara finished at 18th; and mcquarrie tied with his Falken teammate Wan in 19th. All Team Falken drivers used the lightweight and high-gripping Azenis RT615 line. This was a great start for our expanded program as we launched our new consumer activation area and our VIP hospitality tent, stated Andrew Hoit, Director of Marketing, Falken Tire. We rolled out our new display, which was the largest in the pit area, underscoring our commitment to Formula Drift. And while we would have liked to have taken the top rungs of the Long Beach competition, we are confident we will in the very near future. Additionally, results of privateers competing on Falken Tires included Taka Aono, Toyota Corolla; 5th; and Ross Petty, Nissan S15 Silvia, who also tied for 19th, along with John Russakoff, in a Toyota Corolla. Among the action over the two days, mcnamara lost a hard fought top 16 battle to Tony Brakohiapa, and Gittin, Jr., endured a tough tandem match against eventual second-place finisher Samuel Hubinette in the Great 8 session. To kick off Falkens comprehensive marketing program tied to its expanded motorsports efforts, Dai Yoshihara helped give away a special Falken-Americas Tire guitar to James Warner, a member of the US Coast Guard stationed in San Diego. Additional promotional items were handed out by Falkens new group of Spokesmodels who attracted a large crowd throughout the two-day event. Guests of Falken were treated to the companys new hospitality section. The full complement of activation area, hospitality rig and factory support will travel to all seven rounds this year. Team Falken will next compete in Formula D on the proving ground at Road Atlanta, May 8-9. Prior to Round 2, rigorous vehicle testing will take place for all Team Falken drivers. From: falkentirecorp Views: 62004 204 ratings Time: 02:51 More in Autos & VehiclesPublished 2 years ago
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